About Us
WASHI exists because of a problem I could not stop thinking about.
Not an abstract problem. A practical one that kept showing up in every organization I worked with, in every industry, at every level. Teams of smart, capable people consistently producing results that fell short of what they were clearly capable of. Not because of talent. Not because of culture. Because of how they were working through their most important challenges together.
Problem solving is the most important process in any organization. And it wasn’t being treated as a process. Instead, it was largely undefined and unmanaged, costing organizations much more than they realized.
The Journey Here
I’ve spent the last decade working with AI and teams to solve problems. This journey began with FDL.ai to tackle challenges for NASA. Then working with teams to improve results and drive measurable ROI with AI tools at organizations across multiple continents. Along the way, I’ve noticed some recurring patterns.
While AI tools can be great thinking partners for individuals, problem solving is inherently a team activity. Despite significant investments in technology and AI training, teams are not getting meaningfully better at working through their most important challenges together. The constraint is not data or technology. It’s process.
That observation led me to a field of research I had not previously encountered. Collective intelligence is the scientific study of how technology can help groups of people think and solve problems better together. This field offered a new solution to a critical challenge for today’s organizations.
I began working with Dr. Mark Klein of the MIT Center for Collective Intelligence to prove out a set of principles and tools that could reliably deliver better problem solving at scale. After years of testing, refinement, and commercial deployment, ProOS and the WASHI platform are the result.
What We Believe
Every organization is in the business of solving problems. The difference between organizations that compound their advantage over time and those that keep starting over is not talent. It is whether the process of working through challenges is left to chance or built to last.
We believe that better problem solving processes can be designed. That collective intelligence can be unlocked systematically. That AI can augment how teams think together rather than just how individuals work alone. And that the organizations that build this capability now will be the ones others are trying to catch up with later.
The Team
Mark spent the early part of his career building businesses at the intersection of emerging technology and organizational capability, including one of the first social media agencies and a software platform for influencer marketing and brand advocacy. After selling his social media business in 2014, he turned his attention to understanding the next major forces shaping organizational performance. That search led him to collective intelligence research and ultimately to ProOS and WASHI.
Mark Curtis
Tony leads the technical development of the WASHI platform, bringing the architecture and engineering expertise that turns methodology into a scalable, reliable product.
Tony Taylor
Abir shapes the experience of WASHI — ensuring that a sophisticated methodology feels effortless for the teams using it every day.
Abir Nagia
Advisory
Dr. Klein is one of the leading researchers in the field of collective intelligence and has spent decades studying how technology can help groups of people solve complex problems more effectively. His research is the intellectual foundation of ProOS and he serves as a strategic advisor to WASHI.
Mark Klein, PhD.
Our Approach
We are not a traditional consulting firm. We are not a software company that happens to offer services. We are a team that has spent years developing a specific methodology, proving it in real organizational contexts, and building the tools to make it scalable.
Every engagement we take on, whether a single facilitated session or a full ProOS implementation, is grounded in the same research, the same principles, and the same commitment to making structured problem solving the way your organization actually works.
Not a one-off workshop you attend and forget. Not a platform you buy and underuse. A capability your organization builds and compounds over time.