WASHI in Change Management

We’re increasingly being asked to support large technology rollouts and #changemanagement initiatives. Here’s something I’ve learned that seems worth sharing:

People aren’t afraid of change. They’re afraid of being pushed into something they don’t understand and didn’t help shape.

That fear shows up in every major enterprise initiative - whether it’s a new workflow, an #AI tool, or an #ERP implementation. Adoption collapses when people feel the change is happening to them instead of with them.

WASHI is being brought into these contexts because it reframes implementation as a collaborative design exercise. Not designing the technology itself, but co-creating how the rollout will work, how it will be supported, and how teams will adjust their ways of working.

WASHI enables leaders to involve stakeholders early, surface the impacts that matter most, and work together on mitigation strategies.

This shifts the entire dynamic. Change management becomes a shared effort. People feel heard, their concerns about the unknowns are addressed, and when people feel heard, they engage. They adopt. They help the project succeed.

If you support strategic change initiatives and want to strengthen the human side of transformation, connect with Suzanne York on our team. She brings deep experience from Converse/Nike, Staples, and Dunkin’ and is helping clients use WASHI to achieve real stakeholder alignment and adoption.